Friday, February 26, 2016

#FREE Social Media for Nonprofits #Marketing #Facebook

Social media is a great way for nonprofits to share their mission and find potential donors. It doesn’t have to cost your organization a lot of money to run effective campaigns. Olivia Uribe-Mutal shows off the best free and paid tactics for marketing nonprofits on social media platforms such as Facebook, Twitter, YouTube, and Instagram. She covers strategies for incubating online communities, sharing content, and inviting others to like and interact with your dynamic posts. Plus, get a look at the most popular social media tools and “quick win” tactics for improving your reach, no matter what your budget.

LEVEL Beginner

COURSE TOPICS:

Planning your social media strategy
Creating a posting schedule
Blogging
Using the free and paid features on Facebook
Adding a donation button to your Facebook page
Setting up a Twitter account
Sharing content on Google+
Uploading video to YouTube
Creating a LinkedIn profile for your nonprofit
Getting followers on Instagram

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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Social Media for Nonprofits”

Instructor’s Welcome Note:

– Social media is such a dynamic way to connect people with companies. Every day more and more non-profits are using these tools to drive interest and involvement, all while sharing their own mission. Welcome to Social Media for Non-Profits. I’m Olivia Uribe-Mutal and throughout this course I’d like help you understand how different social media channels can work most successfully for you and your non-profit. I’ll start this course by touching on some general guidelines and principles to follow when approaching social media for the specific needs of your organization.
I’ll review the importance of feedback and responding for any successful media campaign. And I’ll provide you with a helpful brainstorming sheet for your strategic needs. Then I’ll drive into the pro and cons of social media’s most popular platforms, such as blogs, Facebook, Twitter, YouTube, Instagram and more. I’ll also talk about different types of content that you can post on each of these platforms. As well as both and free and paid tactics for all of these channels.
By the end of this course, you should have the tools to pick the best social media channels for your non-profit. Create a content calendar, and properly understand posting schedules to help your social media strategy succeed. Now let’s get started with Social Media for Non-Profits.

 

 

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