#FREE Print Production Essentials: Direct Mail #Design #Trish Witkowski

There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn’t it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surcharges due to a careless formatting error? This course teaches members the most critical skills to planning and sending direct mail, from tips for staying on budget while “pushing the envelope” creatively, to navigating and implementing the US Postal Service’s technical guidelines with ease. Author Trish Witkowski is a specialist in direct mail, and she’ll help you plan and send engaging and cost-efficient campaigns that grab the attention of recipients the moment they open their mailbox.

LEVEL –  Beginner

COURSE TOPICS:

Choosing the right mail format, printing method, and postage
Engagement strategies to increase open rate and response
The rules of envelope mail, reply mail, and folded mail
The components of a mailpiece
Mail-design tips
Identifying and preventing the most common and costly mail errors
Presorting and other postal-optimization strategies

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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Print Production Essentials: Direct Mail”

Instructor’s Welcome Note:

– Welcome to “Print Production Essentials: Direct Mail.” I’m Trish Witkowski, and I specialize in direct mail formats, guidelines, and production. I’m here to explain how to navigate and implement the U.S. Postal Service guidelines to get the most bang for your mailing buck. Now, if you’ve ever sent a mail campaign, or even considered sending one, you were probably a bit overwhelmed by the extensive, and highly-detailed USPS rules and requirements, and you may be thinking you’re going to need a lot of caffeine to stay awake through an entire course about it. Well, I’m happy to report that I’ve done all of the most rigorous research for you, and I’ve distilled it down to only the most critical concepts and guidelines that you need to understand.
We’ll cover physical requirements, postage, production planning, design, engagement strategies, sorting, and much more. I fully expect that when we’re done, you’ll feel more confident and capable of planning and sending your own successful and cost-efficient mail campaigns. Well, we have a lot to cover, so let’s get our mail on.

 

 

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Print Production Essentials: Direct Mail
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