#FREE Adobe Social Essential Training #Marketing #Michelle Hernandez

Learn how to use Adobe Social for your social media marketing. Adobe Social is a natural choice for teams that are already working with the Marketing Cloud. It’s a single solution for managing and measuring all aspects of a company’s social media presence (Facebook, Twitter, and more).
This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social’s impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.

LEVEL –  Beginner

COURSE TOPICS:

Adding users and groups to Adobe Social
Setting up report suites and publishing workflows
Adding social properties, campaigns, and tags
Tracking competitor Facebook pages
Setting up Facebook audiences and Google Circles
Scheduling and publishing content
Creating custom analytics reports
Setting up social listening rules to monitor social buzz
Using moderation feeds
Using dashboards

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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Adobe Social Essential Training”

Instructor’s Welcome Note:

– Hello, and welcome to Adobe Social Essential Training. My name is Michelle Hernandez, and I’ll be walking you through how to use Adobe Social. Adobe Social is part of the Adobe Marketing Cloud and is a single solution for managing your social media content and campaigns. This tool is especially useful for understanding and measuring the return on investment you get from all of your social media efforts. In this course, I’ll cover everything you need to know in order to get the most out of Adobe Social. This includes how to publish, schedule, and view all content posted to your social media channels.
I’ll talk through how to use social listening from setting up rules to monitoring mentions of your brand across the social web. I’ll also cover a number of key analytics available to you that will help you make smart, data-driven decisions when it comes to your social media campaigns. Another feature of Adobe Social is Unified Moderation. I’ll show you how to use this to moderate any comments, tweets, or posts across your social platforms within one convenient workflow. I’ll talk about ways you can use Adobe Social to engage with your followers on social media, and if you’re managing social media for a larger organization, we’ll dive into ways to ensure compliance by allowing you to set up permissions and approval workflows.
Managing a company’s social media presence can take a lot of work, so you’ll be happy to know that Adobe Social has many features available to help make your social media campaigns organized, successful, and easy to manage. We’ve got a lot to cover, so let’s jump right in.

 

 

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