Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers.
Finally, discover how to monitor your customer’s experience after the sale, reward their loyalty, and measure your program’s performance. By the end of the course, you’ll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.
LEVEL – Beginner
COURSE TOPICS:
Setting goals
Publishing engaging content
Creating compelling offers and calls to action
Optimizing landing pages
Developing databases
Transforming leads into customers
Making the purchase process clear and simple
Monitoring social channels
Measuring results
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Lead Generation Fundamentals”
Instructor’s Welcome Note:
– In today’s ever-changing market, your customers have options, lots of options. So how do you attract them amongst all the competition? And when you do, how do you make sure they stay and remain loyal customers? Well, lead generation can help with that. I’m Dina Shapiro and welcome to Lead Generation Fundamentals. In my career, I’ve worked at Fortune 500 companies, and top global ad agencies and ultimately launched my own marketing consultancy. Over the years, I’ve developed lead gen programs for iconic, global brands and frequently speak about marketing best-practices at universities and industry events.
In this course we’ll start off with the basics by learning how to set realistic business goals and KPIs for your lead gen program. I’ll show you how to attract qualified leads, transform them into customers and then create loyal customers who will advocate for your business. We’ll talk about publishing content, leveraging your website, social media and search, and engaging your customers to build a consistent pipeline of leads. By the end, you’ll be equipped with the tools and an action-plan so you can start working on your lead gen program today.
Let’s get started.
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