Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you’ll use most in your day-to-day analytics workflow.
LEVEL – Beginner
COURSE TOPICS:
Creating a Google Analytics account
Installing tracking tags
Reading the dashboard, graphs, and data tables
Setting up report filters
Looking at audience demographics and interests
Tracking engagement with behavior reports
Exploring traffic with acquisition reports
Viewing shared content and referrals with social reports
Reviewing SEO feedback
Tracking events
Configuring conversion goals
Adding custom campaign tracking
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Google Analytics Essential Training”
Instructor’s Welcome Note:
– Hi, I’m Brad Batesole, and welcome to Google Analytics Essential Training. In this course, I’m going to walk you through the ins and outs of using Google Analytics to measure the performance of your website. We’ll cover the most essential out of the box functionality from account creation, to reporting fundamentals. And also, how to glean insights from the vast array of data available. Along the way, I’ll show you how to interpret each analytics report, touch on the foundations of goal tracking, and look closely at how to use dimensions and segments to go deeper in your reporting.
As an Essentials course, we’ll touch only on the must-haves for your day to day analytics needs. Whether you’re looking to start your own home-based business, or working for a large corporation, you’ll find the skills you need to analyze your website and understand your customer. Let’s get started.
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