The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today’s digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options.
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
LEVEL – Beginner
COURSE TOPICS:
Readying your finished tracks for mastering
Self-mastering vs. working with a mastering engineer
Choosing an online aggregator
Setting a release date
Targeting blogs that fit your brand
Writing a press release
Using social media
Sending promotional emails
Maintaining a connection with your audience
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Digital Release and Promotion Strategies for Musicians”
Instructor’s Welcome Note:
(gently chiming bells) – Hey there, my name’s Evan Sutton, and welcome to Digital Release and Promotion Strategies for Musicians. In this course, we’ll talk about getting your tracks ready for mastering, dealing with third-party contractors such as mastering engineers and graphic designers. We’ll talk about online distribution and things like publishing an ISRC codes. We’ll talk about targeting your audience and working with the press in order to get the best possible promotion going. We’ll talk about writing press releases, setting up free downloads, and we’ll even touch on some social media strategies to get the most out of your relationship with your fans.
So, don’t go anywhere because these are the tricks of the trade.
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Digital Release and Promotion Strategies for Musicians
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