#FREE Advertising Fundamentals #Business #Jane Barratt

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
This course qualifies for 1.25 Category A professional development units (PDUs) through Lynda.com, PMI Registered Education Provider #4101.

LEVEL –  Appropriate for all

COURSE TOPICS:

Defining your audience
Crafting your message
Placing your ad
Establishing a digital, competitive, and editorial presence
Working with advertising partners
Working with an ad agency

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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Advertising Fundamentals”

Instructor’s Welcome Note:

– What’s the first company you think about when I ask you the question, “Quick, think of a brand?” Was it Coca-Cola, Apple, or what about McDonalds? All of these companies have spent billions of dollars and millions of hours in human intellectual capital to get their name to pop into your head first. This is advertising, and that’s what this course is all about. My name is Jane Barratt, and I’ve worked with companies big and small, all over the world, and led agencies like Young & Rubicam, and Sapian in New York, and Havas in Hong Kong.
I’ve worked with some of the best creative people in the world, helping to bring memorable advertizing and digital marketing campaigns to life. In this course, I want to share with you the fundamentals of advertising, and marketing communications. I’ll first show you the basics like how to define your audience, create a strategy, craft a message, and how to write, produce, and place an ad. I’ll then share how you can find your customers, track your competitors, and build your content strategy. Finally, I’ll share how you can work with partners such as, researchers, designers, producers, and data specialists to help give your advertising effort maximum impact.
Advertising doesn’t have to be too complex. If you follow the steps I’ll teach you in this course, you’ll be well on your way to creating efficient and effective advertising campaigns.

 

 

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