Companies have used audio to connect to customers since the invention of the airwaves. Now, with podcasts, content marketers have a great anywhere, anytime way to reach their target audiences. In this short course, content marketing expert C.C. Chapman goes over the best practices for using podcasts in marketing. He shows how to set up, record, and edit a podcast, including tips for when you’re on the road or podcasting at events. Then he goes over publishing strategies for getting your podcasts to the public, and tips for keeping content fresh and customers engaged.
LEVEL – Beginner
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Instructor’s Welcome Note:
– Welcome. My name is C.C. Chapman, and I’m the co-author of the international best-selling book “Content Rules.” It’s considered by many to be one of the first and best books written about content marketing. I’ve been podcasting since 2004, and today I’m going to introduce you to the world of podcasting. In this course, we’ll discuss what a podcast is, how you can record and publish one, and also set you off on the path to creating audio content that will resonate with your listeners. Recorded audio content has been a great way to connect with customers since the invention of the radio.
Now thanks to technology, anyone can publish a podcast that can market their product, services, or skills to listeners around the globe. Finding success through content marketing only happens when you create content that customers appreciate and crave more of. When done right, podcasts are a perfect content marketing solution that does just that. Let’s get started.
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