Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A weak personal brand leaves you liable to be passed by. In this course, personal branding expert Lida Citro?n helps you identify what your personal brand is now and align it with the brand you want for yourself in the future. In the process, she helps you target the individuals or groups who have the opportunities you seek, strategize the marketing for your brand, and identify who you need to know and where to find them. She also helps you figure out how to portray your personal brand on social media outlets such as LinkedIn, Facebook, and YouTube. Plus, learn how to craft an elevator pitch for your personal brand so you can make a good impression even on short notice.
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Instructor’s Welcome Note:
(minimal marimba tune) – If I asked five people who know you what they think you’re good at, or what you think makes you unique, what would they say? Would they give you the same answer that you might say about yourself? Personal branding puts the intention and the focus in your reputation, and ensures that other people see you the way you want. My name is Lida Citroen, and I specialize in reputation management and personal branding. For more than 20 years, I’ve worked with executives, professionals, and coporate teams, who all want to learn how to be more focused and strategic in how they show up in their career and all professional situations.
In this course, I’m gonna teach you how to build yoru personal brand, and promote yourself with credibility and passion to stand out from the competition. So let’s get started and create your personal brand.
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Creating Your Personal Brand
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