Long live email! While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their inbox. In this short course, C.C. Chapman, author of the bestselling Content Rules, covers the best practices for integrating email newsletters into your own content marketing efforts. He details the importance of growing your database, customizing the layout of emails, and keeping branding consistent. C.C. also includes tips for writing effective emails, like including calls to action and making sure email formatting is mobile friendly.
LEVEL – Beginner
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Instructor’s Welcome Note:
(upbeat music) – Welcome. My name is C.C. Chapman and I’m the co-author of the international best selling book, Content Rules. While everyday there’s a new social network or content creation tool hitting the market, email is still a very powerful option in your content marketing toolbox. In this course, we will discuss laying out your newsletter, the importance of consistency and give you tips on how to make sure your subscribers not only open your emails, but then take the actions you desire. Newsletters may not be the flashiest of content marketing tactics, but, they are one of the best performing, if you do them right.
Let me help you learn how to do just that.
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Content Marketing: Newsletters
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