Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.
LEVEL – Beginner
COURSE TOPICS:
Understanding the mobile marketing purchase funnel
Auditing your mobile readiness
Testing your email and web performance
Creating a strategy
Establishing a basic mobile web presence
Setting up a QR code program
Building your mobile phone number database for an SMS campaign
Planning a mobile app
Setting up a mobile display ad campaign
Understanding government regulations on mobile marketing
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Mobile Marketing Fundamentals”
Instructor’s Welcome Note:
(chiming) Welcome to Mobile Marketing Fundamentals. My name is Michael Becker and throughout this course we’re going to explore the world of Mobile Marketing, and the incredible impact it can have on your ability to communicate, engage, and interact with your customers throughout their journey with you, your business, and the marketplace in general. In this course, I’ll explain Mobile Marketing and the Mobile Marketing Industry. I’ll walk you through how to create Mobile Marketing Strategies, execute Mobile Marketing Campaigns, and find strategic partners that you can use to add mobile to the heart of your marketing efforts.
Good luck with your Mobile Marketing journey, this is just the start. The world is moving at the pace mobile, meaning it’s moving incredibly fast. If you’re not careful, you just may miss it. So, let’s get started with Mobile Marketing Fundamentals.
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Mobile Marketing Fundamentals
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