Learn search engine optimization techniques to increase your website’s visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site.
Learn how to read a search engine results page and find your ranking, and see how rankings affect businesses large and small. Then discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. You’ll also learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
LEVEL – Beginner
COURSE TOPICS:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing nontext components of a webpage
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Optimizing ecommerce sites for search
Configuring sites for mobile
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “SEO Fundamentals”
Instructor’s Welcome Note:
– Search is the gateway to just about everything we do online. If we’re hungry, we turn to a search engine, to find the best restaurants and read reviews. If we’re in the market for a product or service, we research it on the web. And with the explosion of mobile devices, like smart phones and tablets, we’re no longer limited by where we can search. So people are searching all day every day. But the real question is, will they find you in the search results? That’s what this course is all about. I’m David Booth, founding partner at a digital firm called Cardinal Path, where I’ve been helping organizations all over the world take advantage of this new digital landscape for well over a decade.
In this course, I’ll share with you the fundamentals of search engine optimization, or SEO for short. I’ll talk about how to find and research the keywords that you want your pages to rank for. How to come up with and optimize content for the target keywords. And the importance of links from other websites and social exposure. I’ll then focus on local and mobile applications, as well as measurement strategies that can help you understand just what you’re getting back from your investment in SEO. If you’re ready to make sure that you can be found in search results, then let’s get started.
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