Get to know customers at a deeper level?not as stats but as people?with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.
The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.
LEVEL – Beginner
COURSE TOPICS:
Understanding market search
Determining the research approach
Understanding the types of research: qualitative to quantitative
Developing questions
Collecting data
Analyzing data
Preparing reports
Identifying potential issues in marketing research
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “Marketing Research Fundamentals”
Instructor’s Welcome Note:
– Hi, my name is Cheryl Ladd, and in this course I want to share with you several approaches to market research that can help you get to know your customers at a deeper level. We’ll talk about the overall process and how to select the right approach for a given situation. This intimate knowledge is what can make the difference between a true innovation and simply a new product. It’s the difference between thinking of your customer as females, age 30 to 45, who have children and buy a certain toothpaste, and knowing your customer as Mary, full-time mom, part-time teacher, whose bedtime routine with three young boys resembles a circus, and toothpaste becomes finger paint and ammunition.
This is what market research is all about, getting to know your customer, walking in their shoes, and understanding their wants and needs. Let’s get started.
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Marketing Research Fundamentals
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