Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer’s roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.
The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.
LEVEL – Appropriate for all
COURSE TOPICS:
The rise of the global consumer
Learning about customers in global markets
Accessing foreign markets
Adapting products
Diversification
Balancing risks and rewards
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LEARN THIS COURSE FOR FREE *10 days of free unlimited access to “International Marketing Fundamentals”
Instructor’s Welcome Note:
– International marketing isn’t just about translating your brochures into another language. Or all about spending more of your company’s resources. It’s about having a solid plan based upon a realistic assessment of what your company wants to accomplish, an analysis of which markets may make the most sense, and a framework for how you’re going to get the work done. My name is Doug Ladd, and I’m glad you’re engaging in this course with me. I’ve been teaching, writing, working for and consulting with companies all over the world for more than 25 years.
I’ll talk about the changing global economy. How to learn more about foreign customers. Options for global expansion. You’ll get to learn more about the PESTCL framework, which is a powerful tool for selecting a market. I’ll also talk about adapting existing products and developing new products for a market. I’ll cover the pros and cons of different international marketing models, such as exporting, licensing, joint ventures and direct investment. Finally, I’ll provide you with several resources and places to gather information to help you make your decisions.
These systems and tools are easy to use, so I’m confident that you can learn and do the necessary work to help your company grow in international markets. Let’s get started.
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International Marketing Fundamentals
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